Developing your business through the right media exposure

Legal Media Metrics is a leading consultancy specialising in media planning and marketing services for law firms in Asia.

Measure your success with Legal Media Metrics

Media buying and strategy

Legal Media Metrics works with clients to develop a specific media plan each year. We examine and identify the most relevant and worthwhile media opportunities based on a firm’s objectives and negotiate the most favourable rates.

Brand/market positioning

Legal Media Metrics assists clients in industry differentiation by enhancing their market position and developing key brand messages across their content and social media platforms.

Marketing content review

Legal Media Metrics reviews press releases, marketing materials, legal directory submissions, award submissions and social media profiles to ensure key brand messaging is accurate and consistent.

Rankings and awards management

Legal Media Metrics advises clients on the legal directory and awards process. This includes, developing and coordinating the submissions and client referee lists.

Return on investment tracking

Legal Media Metrics will track, analyse and review the effectiveness of your marketing and business development initiatives after deployment.

External engagement management

On behalf of clients, Legal Media Metrics will engage and maintain relationships with buyers of legal services, legal directories, other media outlets and associations.

William Lo, Director

William is based in Hong Kong and has over 16 years’ experience in the legal media industry.

He served as Commercial Director for Euromoney Institutional Investor‘s Legal Media Group in Asia, where he led business development and drove revenue growth in the region. William was also Publisher for market leading legal publications, such as, IFLR1000, Benchmark Litigation and asialaw Profiles.

William worked directly with partners, managing partners and marketing teams at leading international and domestic law firms throughout the Asia-Pacific region, helping them raise their profile through rankings, awards and thought leadership opportunities.