Market intelligence for the legal industry
Legal Media Metrics (LMM) specialises in the research and analysis of law firm and lawyer rankings and awards. Utilising data from multiple leading industry sources and harnessing the latest in technology through LMM’s unique algorithms, these metrics are consolidated into a cohesive and easily comparable data set, providing users with an unprecedented legal industry benchmarking and analysis tool.
Legal Media Metrics’s comprehensive benchmarking platform presents buyers of legal services with the key information they need to make a more informed choice in their selection of legal counsel. It is also an essential analytical tool for law firm management teams and business development professionals, allowing them to accurately and easily track the overall performance of their firm and its lawyers.
Over 30 years of experience in the legal media industry
The Legal Media Metrics team has over 30 years of combined experience in the legal media industry. Its advisory board includes private practitioners and in-house counsel, as well as business development professionals at international, domestic and specialist firms.
You can have confidence that LMM’s detailed analytical processes have been thoroughly vetted by a professional and experienced team.
The LMM team have come together with the same aim — to provide the comprehensive benchmarking platform for law firms to use for their business development and for buyers of legal services to make a more informed choice in their selection of legal counsel.
Why trust Legal Media Metrics?
The number of companies and publications providing law firm and lawyer rankings has increased dramatically since its inception 30 years ago. Despite its growth, the legal industry only recognises a relatively small number of these publications as being reputable (not ‘pay to play’).
These reputable publications all have one thing in common, they employ a dedicated research team and conduct a thorough review process to develop their rankings and awards lists. Their rankings are based on a mixture of quantitative and qualitative analysis of law firm case and deal submissions, as well as surveys and interviews with individual private practitioners and in-house counsel.
By employing a comparable methodology, one would expect the rankings and awards between the publications to be consistent, however, a side by side comparison can reveal great variance in the results.
This variance is due to a number of factors, including the quality and detail of the law firm submissions, client and law firm participation rates, differences in terminology and categorisation of practice areas, depth of market coverage, as well as the individual(s) responsible for the research process. Making sense of this variance in data across multiple sources is time consuming and can produce inconsistent results.
With so many variables the question is which publication(s) to trust. The answer is all of them.
By implementing its unique metric system, Legal Media Metrics provides benchmarking league tables that reveal the true market position of Asia's leading law firms and lawyers, covering 29 practice areas and 19 jurisdictions in one easily navigable and trustworthy source.
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